about dara foster


Link to New York Times article
Link to PupStyle Now You See It on Amazon.com

Dara Foster is a world renowned Pet Fashion Stylist, TV Personality and author best known for her humorous,"taste-making" pet style site PupStyle.com. Dara can be seen regularly on national TV as the pet style contributor on NBC's TODAY show, as well as TV Land, E!, ABC News and more. She is also the go-to style tip expert for dogster.com, the resident Pet Fashion Expert on Tibesti.com and host of her own radio show "The Pet Set" on PetLifeRadio.com.

In 2003 Dara jump-started the luxury dog products movement with her own brand of boutique dog collars - Dara Foster New York LLC and website, Pupstyle.com. Preferring to critique and write about other people's cool designs, her full-time attention was turned to sourcing and writing about great pet product design for Pupstyle.com.

Since 2005, Dara's PupStyle.tv video interviews at Pet Fashion Week NY have gained her international attention as the world's first "taste-maker" of pet fashion and design. Trend-spotting web sites like JoshSpear.com, CoolHunting, Dogster.com and thousands of others feature Dara's dog fashion designer videos and editorial product reviews.

In August 2008, Dara joined the roster of fashion judges for Swarovoski Crystallized Elements alongside Sex and the City's stylist, Patricia Field. She had the honor of judging their "Dog In The City" pet fashion design competition held at the Fashion Institute Of Technology (FIT). Dara's other judging credits include the Prestigious 2007 and 2008 Pet Fashion Week Innovate Design Award Competitions in the categories of Pet Bedding and Pet Dinnerware.

On December 16th, 2008 Dara appeared on the TODAY show to present Holiday Gifts for you and your Pets. Out of the 13 items shown - 3 product websites were shut down due to the crush of interest. View the video of the TODAY show segment as well as the Holiday Pet Gift Guide here.

In 2008 Dara was invited to speak on a panel of design experts for the high-traffic web site AppartmentTherapy.com about "Pet Home Design Solutions". Her pet-friendly home tour was also featured and ranked in the "Top 5 House Tours" on ApartmentTherapy.com and viewed by millions.

Dara began her career in the the animal rescue and adoption world as the first Volunteer & Fundraising Coordinator of the newly formed Center For Animal Care & Control(CACC) in New York City. Dara's bright personality and passion for animals launched her into the media spotlight as the CACC's spokesperson. Dara's television credits include NBC's Today, MTV's Mega Dose, Good Day New York, FOX 5 New York and NY 1, ABC News "Talk Back Live", and the Taco Bell Chihuahua world-wide TV Event. She has also been been featured several print publications such as the NY Times, New York Magazine, Modern Dog and Burlington Free Press.

Dara is also an accomplished New York City Fashion Stylist whose national and international credits include Ladies Home Journal, Fitness, Marie Claire, MORE, People Espanol, i-d, & Latina Magazines.

Dara is a Michigan Native, who currently lives in the suburbs of New York City with her two daughters, Jack Russel Terrier Flo & Chihuahua Bernard.

about pupstyle

Pupstyle.com is a site devoted to dog luxuries, dog fashion and celebri-dog news and gossip. Founded as a labor of love by New York City's taste-maker team Dara Foster in 2003. The site is intended as a vehicle to set higher standards for dog fashion and luxury. If you've ever tried to search the internet with the three words "dog" "fashion" and "luxury" attached to each other, you know what turns up is anything but "honest" dog luxury. These days, every pink, overpriced, dog sweater made in China is marketed as "luxury" with little or no attention paid to real value or workmanship. We're here to help you sift through the trash and connect directly to "real" dog luxuries available worldwide. That means, we promise to apply the same high standards of luxury to dog products that we apply to those for people. While we can't erase all the visually damaging dog fashion in the world, we can do our best to elevate taste levels one collar at a time.

Dogs know when they look good

sizzle reel

in the press


Dara Foster selected as One to Watch in the Pet Industry for 2012 by Pet Product News


After Dara’s annual Doggie Halloween segment on the Wendy Williams Show the blogosphere lit up with coverage about Dara Foster and her amazing Dog Halloween costume show! Gawker.com New York Magazine


Yes Pet Stylist is a Profession. Dara Foster featured on the popular blog Jezebel.com after an appearance on Wendy Williams and a NYT write up. jezebel.com


Dara Foster profiled in the NY Post as she and the Glam Squad (Jorge Bendersky and Carlene Mahanna) makeover some sweet shelter pups in order to get them adopted!


An Interview With Dara Foster, Pet Stylist NYTimes.com March 29, 2011 Dara Foster was featured in a glowing write up chronicling her rise to fame and her accomplishments along the way. nytimes.com


Dara Foster’s list of PupStylish holiday gifts for your pet for the Martha Stewart Gift Guide. - marthastewart.com


Dara Foster was interviewed by the TODAY Show online about the recently opened members only dog spa and disco called Fetch Club. - today.msnbc.com


Dara Foster serves up a healthy helping of delicious tips for a Positive Thanksgiving Experience for your Pets. - PetCoScoop.com


Dara Foster interviewed and quoted as a pet fashion stylist on MSNBC.com alongside celebrity pet groomer Jorge Bendersky..


Dara Foster was interviewed and featured on i-Love-Dogs‘s blog Dara Foster: A Dog Fashionista


Dara Foster was interviewed and featured for the National Enquirer‘s 2009 Holiday Pet Gift List


Dara Foster was interviewed for 2 episodes of the popular Animal Planet show Dogs 101. She was featured as the pet style expert and asked about the aesthetics of Puppies and the Ugly Dog Phenomena


E! Entertainment Television Hollywood’s Insanely Pampered Pets July 13th 2009


Dara featured on ABCNews TalkBack LIVE


Dara featured in Fall 2006 issue


Feature Story about Pet Fashion Sept 2008 (Gannett)


“Dara elicited oohs and aahs from the crowd by showcasing some of the hottest design products in the pet world.”



contact info


all inquiries please contact:
press@pupstyle.com
516-304-5148